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Pathway In Digital Marketing Level 1 (Certificate)

Course aims

To develop practical digital marketing skills using various platforms and software to design the final product and obtain a qualification.

Course length

2 days per week for 30 weeks.

Who is this course for?

Our new Pathway In Digital Marketing course is for anyone who wants to advertise and promote their business using digital marketing or for anyone who wants to get into digital marketing employment. The pre-requisite subjects are included in this course so no prior experience in marketing is necessary. However, you need to have the following accounts setup prior to the course: Facebook, Twitter, LinkedIn and Instagram. This course will help to develop your social media knowledge, provide a guide into what a successful social media plan consists of, how to identify and engage your target audience as well as identifying the tools to measure your social media success with and a handy guide of hints and tips on time saving, all relevant to your small businesses.

Will I gain any qualifications?

Yes, TLM Ingots IT User Skills Level 1 Certificate. There is an assessment for each unit. You can do these in the classroom when you are ready and will have lots of chance to practise the skills you need in class before you do the assessments. The course will develop your English, maths and work/study skills to help prepare you for a future job and studying at higher levels.

Do I need any prior knowledge, skills or qualifications?

No. The subjects you need are included in this course so no prior experience in digital marketing is necessary. Your English, maths and IT skills will be assessed before you join the course to make sure that the course is the right level for you.

Course content

This course covers the essentials behind developing creative and successful social media advertising campaigns. You will explore best-practice campaigns and tools and techniques for writing copy, developing imagery and video, and aligning paid, owned and earned social media activity.

You will be introduced to advertising planning and management techniques on Twitter, Facebook, Instagram and LinkedIn as well as emerging platforms with advertising opportunities. This course takes you through practical exercises designed to help you go on develop your own social media paid strategy.

The qualification includes the following units:

  • Improving Productivity Unit (3 credits)
  • Specialist Software (2 credits)
  • Video Software (2 credits)
  • Imaging Software (3 credits)
  • Digital Editing & Publishing (4 credits)

English, maths and employability skills are also included and will be aimed at you individually, giving you what you need to make progress. Enrichment activities are embedded into the course. Studying for this focused qualification will quickly increase your employability, confidence and career prospects.

What could this course lead to?

You could apply for digital marketing jobs or progress in your studies. Potential starting salaries in social media/digital marketing £28,000+. Source: Social media intern jobs in Birmingham 2019.

How will I learn?

You will learn in a number of ways: In a classroom environment using course material where there will be group discussions, tutor-led demonstrations, tutorials, small groups, individual and peer teaching. Visits and talks from potential employers will take place throughout the course. You will have your own personal targets to develop your skills and support your journey to achieve your goals. You will record your own progress, have your work checked regularly and be given feedback on what you are doing well and what you need to do to improve.

What materials or equipment will I need to provide?

You will be invited to a 1:1 progress review with your tutor. Bring paper, pen and ring binder plus, if possible, bring along your own device (smartphone or tablet) to access online resources and apps to support your learning in class. You will also need to be prepared to do some individual work at home.

To improve your progress on the course we expect you to attend on time and every session. If you are unable to attend a session, you will be required to email your tutor with the reason for non-attendance and you will be set work to complete at home.

What we require of you as a learner?

To achieve success on the course you will need to attend regularly. If you need to miss a class, please let us know in advance. You will need to ensure that you allow sufficient time for self-study and complete any homework set. You will be expected to complete all assessments and complete the full course.

Useful website(s)

Contact details

Sameena Asmat | Curriculum Leader
T: 0121 675 8053

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